Famed MAC Makeup artist Terry Barber is the creative force behind the widely popular @terrybarberonbeauty Instagram account. The conceptual account highlights bold beauty looks that are photoshopped next to unexpected sources of inspiration. Terry's genius and whimsical comparisons include eyeshadow looks that resemble different types of mustard, a smudged lip that is juxtaposed against an image of bright red feathers and pastel eyeshadows shown next to retro bathroom sinks in matching shades.
In a recent interview with Dazed Magazine, Terry describes his views on beauty and how it should connect to one's emotions. "I think beauty often veers towards ugliness in some way, it challenges us – lies in the cracks, in the shadows, and in the flaws. I think this comes across with my Instagram. I wanted to do something candid, based on reality and rawness. I wanted it to be quite irreverent, funny and subversive."
Highlighting raw and whimsical images that reject the staged and superficial themes often associated with the beauty industry, the @terrybarberonbeauty Instagram inspires beauty fans to not take themselves and makeup too seriously and to instead embrace the fun behind trying new looks.
Image Credit: Instagram, <a target="_blank" rel="nofollow" href="https://www.instagram.com/terrybarberonbeauty/">@terrybarberonbeauty</a>
Key Themes Behind This Trend
- Conceptual Beauty
- Exploring bold and unexpected beauty looks that challenge traditional standards and inspire creativity.
- Whimsical Inspiration
- Using unconventional sources of inspiration to create unique and surprising makeup looks.
- Raw and Irreverent Beauty
- Rejecting staged and superficial beauty standards in favor of candid, funny, and subversive expressions of makeup.
Where This Applies
- Beauty and Cosmetics
- Opportunity to create makeup products and campaigns that encourage self-expression and playful experimentation.
- Social Media and Influencer Marketing
- Capitalize on the power of Instagram and other platforms to promote unconventional beauty concepts and engage with a diverse audience.
- Photography and Visual Arts
- Collaborations with photographers and artists to create visually striking campaigns that challenge traditional beauty ideals.
