The traditional lunch break has gotten quite the makeover in Sweden with their new mid-afternoon discos officially dubbed Lunch Beat. Opting to spend their work breaks dancing and grooving to the beat, the Swedish workers have sparked an underground movement.
Instead of sitting at their desks "al-desko," or going for work lunches, the Swedish are organizing outings to popular meetings that actually include lunch in its pricing. In fact, this movement has become so popular and grown in such a significantly short amount of time that the Swedish Language Council has officially verified "lunch disco" to be a national word of Sweden.
Workers return to work upbeat and relaxed, having not stressed about work with endorphins pumping thanks to the thrill of having just bust a move. During a time of health consciousness and get-moving campaigns, Lunch Beat should definitely make its way through the rest of the world soon.
Stats for Mid-Afternoon Raves
Trending: Older & Chilly
Research: 1,400 clicks in 211 w
Interest: > 3 minutes
Concept: Sweden Lunch Disco
Related: 85 examples / 65 photos
Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: box lunch reviews, worker nourishment charts, and mobile meal organizers.
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