Superstar

Swatch Touch Goes High-Tech for the Brand

By: Matt Ho - Published: • References: eu-shop.swatch and urdesign.it
Most watches from Swatch are rarely digital, however it seems the brand is moving towards high-tech designs with their new Swatch Touch.

For some, the Swatch Touch may not look like the type of product that the Swiss brand normally puts out; however, the new look is something that most can appreciate. This time around, the brand has gone completely digital by utilizing a touchscreen LCD display. The watches will provide the wearer with access to six functionals that include “two time zones, date, chronograph, alarm, timer and beep,” according to Swatch. Like many touchscreen products, this one is dependent on finger swiping and tapping for proper navigation and use. There’s also a back light for convenience under dark environments.