Los Angeles-based fashion label Surf is Dead recently launched its latest collection for the Spring/Summer 2019 season and it is full of surfer-inspired apparel designs. The range explores themes of the various surfer subcultures and the layering foundation of the concept.
The apparel series features a selection of colorful pieces in the form of hoodies, tees, long sleeve tops, and more -- all of which are adorned in graphic designs to captivate attention in addition to the vibrant hues. There are also some graphic designs that are directed from a sensual angle as well, exploring risque themes through casual pieces. The standout item in the range is the hoodie complete with a lime green base so that it can't be missed and features graphics that read "SURF DRUG CULT."
Why This Trend Is Growing
- Surf Culture Fashion
- The rise of surf culture fashion as a trend, with a focus on vibrant and bold colors, is an opportunity for designers to innovate with more luxurious and sustainable fabrics.
- Graphic Designs in Apparel
- Opportunities for designers exist in the burgeoning industry of graphic designs printed onto apparel, particularly when it comes to using bold and innovative imagery.
- Sensual Themes in Casual Wear
- The trend of incorporating sensual themes into casual wear provides an opportunity for designers and retailers to appeal to a younger, more modern audience.
Industries Being Reshaped
- Fashion and Apparel
- Fashion and apparel companies have the opportunity to incorporate the surf culture fashion trend with bright and bold colors into their designs.
- Graphic Design
- Graphic design firms can take advantage of the trend of incorporating bold and abstract graphic designs into apparel.
- Retail Industry
- Retail companies that cater to a younger audience can appeal to them through the incorporation of sensual themes into their casual wear.
