The Supima Superior Pima campaign shows just how superior the company's cotton is by comparing it to epic landscapes, and maybe the odd perfect pet. From the high seas to the Grand Canyon and even a man's best friend, the cotton blend is something that just is. A part of life that should be appreciated like any other amazing sight.
Conceived and executed by the ad agency Johannes Leonardom USA, the Supima Superior Pima campaign stars model Tati Cotliar and male model John Hein. Clad in transformative looks, each outfit does complement the scene paired with it. Showcasing such labels as Lacoste, Bloomingdales and Splendid, the cotton is 100% grown in the USA, which is certainly something to be proud of. It also gives unusual qualities of strength, softness and color.
Stats for Nature-Comparing Fashion Ads
Trending: Older & Mild
Research: 2,015 clicks in 192 w
Interest: 2.5 minutes
Concept: Supima Superior Pima Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: connect-the-dots campaigns, stacked money typography, and social media danger ads.
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