Heartburn and indigestion relief brand Gaviscon is reaching out to Millennial consumers in an unusual way with a summer food tour, a food truck and a 'pH Neutral' menu.
In response to the fact that consumers as young as 23 on average begin experiencing heartburn yet there are few who decide to address the issue, Gaviscon created a fun experience as part of its new 'Go On' campaign. An unmissable neon food truck will be making late-night stops at various attractions and festivals, encouraging consumers to keep the party going into the evening, all the while enjoying food and drinks without the physical discomfort.
The pH Neutral menu from Gaviscon includes inventive items such as a watermelon burger, a hazelnut fried fish sandwich, burnt chipotle broccoli tacos and zucchini fries.
Key Themes Behind This Trend
- Millennial Heartburn Relief
- Gaviscon's innovative food truck tour and pH-Neutral menu cater to Millennials experiencing heartburn, providing a unique and engaging way to address their health concerns.
- Experiential Marketing in Food Industry
- Gaviscon's Summer Food Tour demonstrates the potential of experiential marketing in the food industry, creating memorable interactions with consumers while promoting a specific product.
- Alternative Food Options
- The pH-Neutral menu featuring unconventional food items like watermelon burgers and burnt chipotle broccoli tacos highlights the potential for the alternative food industry to cater to specific health needs.
Where This Applies
- Heartburn Relief
- The Gaviscon food truck tour and pH-Neutral menu present opportunities for the heartburn relief industry to expand its reach and engage with a younger consumer base.
- Food Truck
- Gaviscon's use of a neon food truck as a marketing tool showcases the potential for food truck businesses to collaborate with brands and create unique experiences for consumers.
- Alternative Food
- The pH-Neutral menu's creative and unconventional food options open up opportunities for the alternative food industry to attract health-conscious consumers seeking unique culinary experiences.
