Subaru's Car Ads Poke Fun at Those Who Are Obsessed with Social Media

By: Laura McQuarrie - Published: Jul 29, 2014 • References: subaru & coloribus
This Subaru car ad series makes a slight mockery of social media and technology, serving as a reminder to get out and enjoy the great outdoors.

One of the ads pokes fun at having people follow you on social media, while the other expresses that Subaru is capable of making it out to areas where you won't get any cell phone reception. Although the idea of being disconnected even for a while would be extremely unappealing to those who are constantly tethered to their phones, this seems to be perfectly fine, since these Subaru car ads cater specifically to those who seriously love the outdoors as well as taking a break from being stuck indoors and constantly plugged in to all sorts of tech devices at work as well as at home. Stats for Offline Adventure Ads Trending: Older & Buzzing
Research: 1,605 clicks in 95 w
Interest: 0.6 minutes
Concept: "subaru Car Ad"
Related: 86 examples / 66 photos
Segment: Males, 18-55
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