This Subaru car ad series makes a slight mockery of social media and technology, serving as a reminder to get out and enjoy the great outdoors.
One of the ads pokes fun at having people follow you on social media, while the other expresses that Subaru is capable of making it out to areas where you won't get any cell phone reception. Although the idea of being disconnected even for a while would be extremely unappealing to those who are constantly tethered to their phones, this seems to be perfectly fine, since these Subaru car ads cater specifically to those who seriously love the outdoors as well as taking a break from being stuck indoors and constantly plugged in to all sorts of tech devices at work as well as at home.
Key Themes Behind This Trend
- Anti-social Media
- Disruptive innovation opportunity: Develop products and services that encourage individuals to disconnect from social media and prioritize real-world experiences.
- Unplugged Adventures
- Disruptive innovation opportunity: Create experiences and technologies that allow people to enjoy the great outdoors without relying on cell phone reception or other digital devices.
- Tech Detox
- Disruptive innovation opportunity: Design solutions that help individuals break free from their constant attachment to tech devices and find balance in their lives.
Where This Applies
- Outdoor Recreation
- Disruptive innovation opportunity: Integrate technology in outdoor products and services to enhance the experience while promoting a healthy disconnection from the digital world.
- Wellness and Retreats
- Disruptive innovation opportunity: Develop retreat programs and wellness initiatives that encourage individuals to unplug, recharge, and reconnect with nature and themselves.
- Digital Health
- Disruptive innovation opportunity: Create digital tools and platforms that help individuals become more mindful of their technology usage and adopt healthier digital habits.
