Stussy Collaborates with Kuumba for "World Tribe" Room Spray

By: Marissa Brassfield - Published: Mar 2, 2009 • References: slamxhype & hypebeast
Lifestyle brand Stussy has collaborated with Japanese fragrance brand Kuumba International for "World Tribe," an aerosol air freshener. At first glance, it's an unusual move for both brands. Kuumba is best known for their incense sticks, while I'd associate Stussy more with an aerosol spray paint can than an aerosol air freshener.

Even so, Stussy has frequently used the tagline "Fresh Gear." Perhaps this air freshener is a more logical branding move than I thought. After all, surfers, skaters and their peers surely want their homes to smell as fresh as their gear, right? Stats for Streetwear Air Fresheners Trending: Older & Chilly
Research: 4,725 clicks in 376 w
Interest: 4 minutes
Concept: Streetwear Air Fresheners
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: balloon-based air fresheners, packaging redesigns by pop culture icons, and coal air fresheners.