These featured Stussy cushions are part of the streetwear brand's 2010 Spring/Summer 'Cruize' collection. The sofa accessories bear an all-over print similar to many of Stussy's over-the-top designs.
These new Stussy cushions, available in pink, blue and black, are free when you spend over a certain a point at their Japanese web boutique and at Stussy Chapter stores. Make your next nap hella fashionable!
Implications - Consumers are spending more time at home because of the recent recession. As a result, they are making more small purchases to decorate their spaces. Pieces that are original will stand out and grab their attention. Brands should consider how to offer products that are original to the budget-conscious consumer.
Key Themes Behind This Trend
- Streetwear Home Accessories
- There is an opportunity for fashion brands to expand into home decor and offer unique, original accessories to budget-conscious consumers.
- Limited Edition Incentives
- Brands can increase sales by offering limited edition incentives with purchase, creating a sense of exclusivity and urgency for consumers.
- Bold, Over-the-top Prints
- Bold, unique prints can be a way for brands to stand out and catch the attention of consumers looking for original, eye-catching designs for their home decor.
Where This Applies
- Fashion
- Fashion brands can expand into the home decor market by offering unique, streetwear-inspired accessories.
- Retail
- Retailers can incentivize purchases and increase sales by offering limited edition or exclusive products with purchase.
- Home Decor
- Bold, unique prints can be a way for home decor brands to differentiate themselves and offer original designs to consumers looking for something eye-catching and personalized.
