The latest installment of streetwear watches by adidas includes an ultra-slick and user-friendly silhouette. The Spring/Summer 2019 range of timepieces is accented through the availability of the Archive R2 Nite Jogger — a model that was previously released in footwear format.
The piece is built for "the late night creator." The streetwear watch is made available in a digital format. One of the defining features of the design is that the timepiece illuminates during the evening hours, making it not only chic but also adaptable to darker environments. Aesthetically speaking, the Archive R2 Nite Jogger is released in a striking gray and orange colorway.
Along with the night-friendly timepiece, adidas also launches additional streetwear watch silhouettes for its Archive, Process and District ranges.
What's Driving This Trend
- Minimalist Streetwear Watches
- Opportunity for disruptive innovation: Explore the development of sleek and minimalistic streetwear watches that blend fashion and functionality.
- Night-focused Timepieces
- Opportunity for disruptive innovation: Create timepieces that specifically cater to people who prefer or need to read the time in darker environments.
- Footwear-inspired Watch Collections
- Opportunity for disruptive innovation: Combine the design elements of popular footwear models with timepieces to create unique and stylish watch collections.
Who This Affects Most
- Fashion Accessories
- Opportunity for disruptive innovation: Redefine the market by introducing fashionable streetwear watches that serve as both stylish accessories and functional timepieces.
- Electronics
- Opportunity for disruptive innovation: Fuse technology and design to develop digital watches that enhance visibility during low light conditions, such as with illuminated displays.
- Sportswear
- Opportunity for disruptive innovation: Collaborate with sportswear brands to create watch collections that align with their athletic aesthetics and appeal to active consumers.
