The Starburst Duos candies have been announced by the brand as a new treat for 2019 that combines two flavors into each piece to offer consumers a different take on the classic candy.
The candies will come in two flavor varieties including Blue Raspberry Lemonade and Strawberry Watermelon with each one boasting a two-color format to convey the dual-flavor profile. The candies will come in sharing bags or individual packets to make them suitable for sale in both the convenience and grocery store markets.
The Starburst Duos candies will be available for purchase starting in January 2019 and address the increasing number of consumers seeking out new flavor formats from their favorite brands. The candy chews are individually wrapped for easy sharing.
Image Credit: Mars Inc.
Why This Trend Is Growing
- Dual-flavor Treats
- With the success of Starburst Duos candies, there is an opportunity for brands to create more variations of dual-flavor treats.
- Flavor Innovation
- As consumers continue to seek out new flavor formats, there is an opportunity for brands to experiment with new and unique flavor combinations.
- Individually Wrapped Convenience
- With the rise in demand for convenient and individually packaged snacks, there is an opportunity for brands to create more individually wrapped products like Starburst Duos candies.
Industries Being Reshaped
- Confectionery
- The success of Starburst Duos candies highlights an opportunity for confectionery companies to experiment with new and unique flavor combinations.
- Retail
- As consumers seek out new and innovative products, there is an opportunity for retailers to stock and display products like Starburst Duos candies to attract more customers.
- Packaging
- As demand for individually wrapped and convenient products continues to rise, there is an opportunity for packaging companies to create innovative and eco-friendly packaging solutions for products like Starburst Duos candies.
