Starbucks' Playmobil figurines will be handed out with select drinks for a limited time in Korea. While lockdowns continue throughout the world, many are looking to the little things in life for a pick-me-up. A freshly brewed coffee is one of those pleasantries, and the added figurine just makes the experience that much more exciting.
The figurines take on eight looks and will be rolled out consecutively. The first figurine to hit the stores is 'Joy', who sports a Starbucks apron and logo hat. Consumers can get their hands on these limited-edition figures by purchasing one of six speciality drinks. The exciting promotion will be available from January 7 to February 3 in select stores throughout Korea.
Image Credit: Starbucks Korea
Why This Trend Is Growing
- Limited Edition Collectibles
- The trend of limited edition collectibles can expand beyond the toy market, and other industries can explore how to create buzz and excitement by offering exclusive items with products or services.
- Brand Merchandise
- The use of brand merchandising can deepen customer loyalty and provide an additional revenue stream to companies in various industries.
- Experiential Marketing
- Experiential marketing campaigns, such as offering limited edition figurines with purchases, can create memorable brand experiences and increase customer engagement.
Industries Being Reshaped
- Coffee Retail
- Coffee retail shops and brands can explore how to incorporate limited edition collectibles and brand merchandise to increase customer engagement and satisfaction.
- Toy Manufacturing
- Toy manufacturing companies can partner with businesses to release limited edition collectibles as promotional items.
- Advertising and Marketing
- Advertising and marketing firms can help businesses strategize and execute experiential marketing campaigns to create a lasting brand impression on their customers.
