The Standard Hotel New York Uses Currency as Interior Decor
I don't think having a floor covered in coins is very hygienic for a restaurant, but it certainly looks cool! I wonder how much it cost?
Implications - Consumers are always interested in seeing the familiar used in extraordinary ways -- in this case, everyday pennies being used as floor tiles. Consumers already have an established relationship with these objects and thus, when objects are used in a peculiar way, they have a built-in affinity for the publicity stunt and are much more receptive.Stats for Pennies as Floor Tiles Trending: Older & Warm
Traction: 15,983 clicks in 290 w
Interest: 2.7 minutes Concept: Pennies As Floor Tiles
Related: 36 examples / 28 photos
Segment: Females, 18-55 Comparison Set: 13 similar articles, including: penny jewelry, billboards made of money, and coinvertising.