One Zipper offers a range of soft and lightweight sports towels that are made from absorbent microfiber fabric that are conveniently packaged in envelopes that share similar properties. The brand's gym, yoga and beach towels are packaged in envelopes made from a Tyvek material—a durable microfibre paper.
The ultra-absorbent, fast-drying towels are non-slip and digitally printed, as well as easily transported, making them ideal for both short trips and long-distance travel. The portable envelope packages are printed with human silhouettes in shapes that represent the towels of different dimensions and their uses.
The brand's vibrant towel designs are offered in styles that include tie-dye compositions, yogic symbols, bold geometric graphics, inspirational quotes and other fun sayings.
Key Themes Behind This Trend
- Envelope-packaged Products
- Disruptive innovation opportunity: Explore envelope packaging for other products to provide convenience and easy transportation.
- Microfiber Fabric
- Disruptive innovation opportunity: Develop new applications for microfiber fabric in different industries such as home cleaning or automotive.
- Digitally Printed Towels
- Disruptive innovation opportunity: Integrate customizable, digitally printed designs into other textile products like blankets or clothing.
Where This Applies
- Sporting Goods
- Disruptive innovation opportunity: Incorporate envelope-packaged towels into sports equipment kits for athletes.
- Travel and Tourism
- Disruptive innovation opportunity: Partner with travel companies to offer envelope-packaged towels as part of travel essentials for customers.
- Home Decor
- Disruptive innovation opportunity: Expand the use of digitally printed towels into home decor items such as curtains or tablecloths.
