Redefining the traditional and stuffy suit, the Sportmax Spring 2012 collection presented at Milan Fashion Week revealed a line of fresh, sleek and chic non-traditional suits and pieces.
True to its name, the Sportmax collection for next season was definitley sportified. The brand is known for sporty and classically polished pieces fit for the day-to-day, and even if it strayed a little from that -- with a shiny transparent blouse, studded skirts and Versace-esque cutouts -- it didn't stray far.
The Sportmax Spring 2012 collection showcased pastel and sherbert shades, including mint and raspberry, in styles that ranged from slick short suits and tailored jackets to belted sleeveless liners and straight pencil skirts. Accenting some of the looks were soft floral prints in turquoise to midnight blue hues.
Key Themes Behind This Trend
- Non-traditional Suits
- The Sportmax Spring 2012 collection showcased fresh and sleek non-traditional suits, creating opportunities for disrupting the traditional suiting industry.
- Sportified Fashion
- The sporty and polished pieces in the Sportmax Spring 2012 collection present an opportunity to disrupt the fashion industry with sport-inspired designs.
- Pastel and Sherbert Shades
- The use of pastel and sherbert shades in the Sportmax Spring 2012 collection opens up possibilities for disrupting the color palette in the fashion industry.
Where This Applies
- Fashion
- The Sportmax Spring 2012 collection demonstrates potential for disruptive innovation within the fashion industry with its non-traditional suits and sporty designs.
- Suiting
- The fresh and sleek non-traditional suits in the Sportmax Spring 2012 collection suggest opportunities for disruptive innovation within the suiting industry.
- Color Palette
- The use of pastel and sherbert shades in the Sportmax Spring 2012 collection presents disruptive innovation opportunities for the color palette in various industries.
