What is the trend of web auctions?

Disruptive innovation opportunity: Explore the potential of web auctions to offer unique and exclusive experiences or products to customers.

What is the trend of nonprofit partnerships?

Disruptive innovation opportunity: Form strategic partnerships with nonprofits to create win-win situations that benefit both the company and the charitable organization.

What is the trend of unique food experiences?

Disruptive innovation opportunity: Create unique food experiences or offerings that cater to niche preferences and capitalize on customer's willingness to pay for novelty.

What are the implications for the ecommerce industry?

Disruptive innovation opportunity: Build an online platform that facilitates auctions and unique experiences for customers, expanding the reach and accessibility of the company's offerings.

What are the implications for the restaurant industry?

Disruptive innovation opportunity: Collaborate with nonprofits in the restaurant industry to create special promotions or limited edition offerings that attract customers and support a good cause.

What are the implications for the food and beverage industry?

Disruptive innovation opportunity: Experiment with new and unconventional food and beverage offerings to create unique experiences that differentiate the company from competitors.

Signature Ice Auctions : SONIC ice

Signature Ice Auctions

Instantly Refreshing Hard Seltzers Image 1

SONIC Drive-In Put a Cup of SONIC Ice up for Bidding

Laura McQuarrie — September 14, 2020 — Lifestyle

References: SonicDriveIn & businesswire

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What sets SONIC Ice apart its its unique texture, plus it is slow-melting, so it helps to keep drinks full of flavor for longer. Knowing that some SONIC guests love the ice enough to enjoy it on its own, SONIC Drive-In decided to auction off a cup of its signature ice.

Realizing that many fans can visit drive-ins can order just a cup of ice if they live close enough, and others can't, SONIC set up a web auction to treat the highest bidder to a cup of ice that will be delivered by a SONIC skating Carhop. As part of the online auction, SONIC will be donating 100% of the funds to DonorsChoose, a longtime nonprofit partner that helps to support public school teachers.

Image Credit: SONIC

Trend Themes

Web Auctions — Disruptive innovation opportunity: Explore the potential of web auctions to offer unique and exclusive experiences or products to customers.
Nonprofit Partnerships — Disruptive innovation opportunity: Form strategic partnerships with nonprofits to create win-win situations that benefit both the company and the charitable organization.
Unique Food Experiences — Disruptive innovation opportunity: Create unique food experiences or offerings that cater to niche preferences and capitalize on customer's willingness to pay for novelty.

Industry Implications

Ecommerce — Disruptive innovation opportunity: Build an online platform that facilitates auctions and unique experiences for customers, expanding the reach and accessibility of the company's offerings.
Restaurant — Disruptive innovation opportunity: Collaborate with nonprofits in the restaurant industry to create special promotions or limited edition offerings that attract customers and support a good cause.
Food and Beverage — Disruptive innovation opportunity: Experiment with new and unconventional food and beverage offerings to create unique experiences that differentiate the company from competitors.

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