SnapDeal Village Conveys the Unintended Consequence of Doing Good

By: Christopher DeLuca - Published: • References: snapdeal & techcrunch
A tiny village in rural India has been renamed the SnapDeal village but not for the reasons that you might expect. The daily deals site, which currently has a stronger foothold in India that the major player in the industry (Groupon), has been committed to charitable acts that are socially responsible.

The SnapDeal village was the result of the deals website adopting the village and providing clean drinking water; locals decided that they were going to rename the village SnapDeal, taking the company entirely by surprise.

The SnapDeal village is an example for the benefits that being social responsible and doing good can provide to a company's marketing efforts. Instead of buying the village and renaming it themselves, SnapDeal was able to bring about that end through more noble means. Stats for Unexpected Branding Initiatives Trending: Older & Mild
Traction: 503 clicks in 179 w
Interest: 2.4 minutes
Concept: SnapDeal Village
Related: 57 examples / 44 photos
Segment: Males, 35-55
Comparison Set: 21 similar articles, including: daily deal aggregators, one-for-one glasses, and stoner-friendly online discounts.