What would you do if you came across ball that was tied to a rope that was tied to the top of a parking sign on the side of the street? The Sidewalk Tetherball project documents this scenario and demonstrates just how many people were not drawn in by is presence.
Matt Richardson and Ben Light had the wonderfully whimsical idea of placing a piece of schoolyard equipment out of context and endeavored to discover just how the public would react to it. Perhaps unsurpisingly, most people who walked by did not even notice it. Many of them passed it looking confused and plenty examined it and smiled. From what the Sidewalk Tetherball video shows, very few people gave it a punch or a whack and just one group indulged in a friendly match.
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Research: 1,168 clicks in 192 w
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Concept: Sidewalk Tetherball
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Segment: Neutral, 4-55
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