Lutein has become increasingly popular among wellness consumers for its eye-protection qualities and Shinning Day is a brand offering creative and "eye catching" designs to its packaging. Taking inspiration from confection, the sweetened lutein health tablets are aiming to enter the market as "eye-care candy."
The Shinning Day sweetened lutein health tablets are beautifully packaged in a white aluminum tin with blueberry and bee drawings adorned in purple. As a striking center piece, the tin boasts a shining eye in the same muted purple colorway, drawing focus on the product's connection to eye health. Lastly, the package boasts further information about the product in a navy blue box with white characters, creating a balanced aesthetic.
Image Credit: Shinning Day
What's Driving This Trend
- Eye-protecting Supplements
- There is a trend towards creating supplements that focus on eye protection.
- Confectionary-inspired Packaging
- There is a trend towards using confectionary-inspired packaging for health supplements.
- Creative Niche Supplements
- There is a trend to create supplements that are not only useful, but also visually appealing and creative.
Who This Affects Most
- Health Supplements
- The health supplements industry can explore creating supplements with the focus on eye protection qualities and creative packaging.
- Confectionary Industry
- The confectionary industry can explore creating products for the health market, such as eye-care candy.
- Design and Packaging Industry
- The design and packaging industry can explore offering their services to health supplement companies for creating visually appealing and creative packaging.
