Sharad Haksar Intricately Shows the Dangers of Smoking
Anti-smoking PSAs today are as prevalent as McDonald’s commercials, but you have to be impressed with the time it must have taken for Sharad Haksar to create this illustrative piece.
Implications - In the last few years, there has been a movement in the PSA and not-for-profit that calls for advertising that features a comedic bent. PSA or NFP advertising that eschews comedy in favor of displaying the real human cost of the issues do a better job of getting the danger across because it forces consumers to think about mortality.Stats for Cigarette Collages Trending: Older & Warm
Traction: 18,000 clicks in 283 w
Interest: 4 minutes Concept: Cigarette Collages
Related: 64 examples / 49 photos
Segment: Neutral, 18-35 Comparison Set: 23 similar articles, including: 32 awe-inspiring statues, glamorizing smoking, and artsy smoking statements.