Tarte Cosmetics' Shape Tape Cloud Coverage Broad Spectrum SPF 15 sits somewhere in between a primer, a tinted moisturizer and a foundation, since it provides hydrating benefits with skin-loving ingredients and a medium matte finish. The formula is designed to blur pores, and conceal uneven texture and breakouts, and it does so while boosting hydration for up to 24 hours.
Some of the immensely nourishing ingredients that can be found in the formula include snow mushroom, prickly pear and hyaluronic acid. The exceptionally lightweight formula is described as bouncy, comfy and weightless and it creates a finish that looks and feels like skin. Available in shades like Espresso Neutral, Medium Sand and Fair-Light Beige, the newest product from Tarte Cosmetics promises to be a new favorite for fans of the brand's Shape Tape family.
What's Driving This Trend
- Hydrating Soft-focus Cosmetics
- Beauty brands can consider adding hydrating, skin-loving ingredients to their cosmetics that also provide a soft-focus finish, blurring pores and texture.
- Multifunctional Cosmetics
- Businesses can explore creating products that serve multiple purposes, like Tarte Cosmetics' Shape Tape Cloud Coverage, which acts as a primer, tinted moisturizer and foundation all in one.
- Long-lasting Hydration
- Brands can focus on developing formulas that provide long-lasting hydration and nourishment, like Tarte Cosmetics' Shape Tape Cloud Coverage that promises 24-hour hydration.
Who This Affects Most
- Beauty and Personal Care
- Companies in this industry can develop products with hydrating, skin-loving and long-lasting ingredients to provide a soft-focus finish.
- Cosmetics
- Cosmetics companies can explore creating multifunctional products that act as a primer, tinted moisturizer and foundation all in one, catering to busy consumers.
- Skincare
- Skincare brands can consider adding makeup products to their line that provide nourishing ingredients and long-lasting hydration, such as Tarte Cosmetics' Shape Tape Cloud Coverage.
