The Shake Baby Shake canned cocktails have been launched by Global Brands in the UK as a libation option for consumers that's convenient and flavorful.
The premixed cocktail comes in 250ml cans and feature a 4% ABV that makes them a low-alcohol alternative to certain freshly mixed cocktails. The product comes in two flavor options including Raspberry Mojito and Passion Fruit Martini, which are both set to retail at a cost of £1.80 each and in packs of four for £5.
The Shake Baby Shake canned cocktails speak to the dominance that the canned format libations are maintaining in the UK with a 64% category volume at the time of publication. The product launch is being supported with an influencer marketing campaign through Instagram as well as with the hashtag #shakeitup.
Key Themes Behind This Trend
- Canned Cocktail Alternatives
- Prepackaged cocktails in cans have emerged as a low-alcohol alternative to freshly mixed cocktails.
- Convenient Cocktail Options
- The popularity of canned cocktails shows the demand for convenient, ready-to-drink cocktail options.
- Influencer Marketing for Alcoholic Beverages
- The Shake Baby Shake canned cocktails are marketed with an influencer marketing campaign through Instagram, highlighting the effectiveness of social media marketing for alcoholic beverages.
Where This Applies
- Alcoholic Beverage Industry
- The rise of canned cocktails represents an opportunity for the alcoholic beverage industry to explore new, convenient product formats.
- Packaging Industry
- The success of canned cocktails could lead to an increased demand in packaging options for pre-made cocktails.
- Influencer Marketing Industry
- The use of influencer marketing for alcoholic beverages represents an opportunity for the marketing industry to develop effective strategies for promoting such products.
