The 'Sweat it Out' Editorial for Wowza Magazine is Wild

By: Alla Frost - Published: Feb 9, 2013 • References: wowzamagazine
The ‘Sweat it Out’ editorial for Wowza Magazine’s ‘Too Hot for Winter’ issue, photographed by Canadian photographer extraordinaire Mario Miotti, is bringing sexy back in the most athletic way possible for fashion. Even though it’s snowy, there’s no excuse for lazy! Shower and stay in style.

Speaking of trendy outfits, stylists Rita Fiorucci and Salem Moussallam definitely know how to spice it up with Galliano underwear, swanky swimsuits, oversized chains and bracelets, designer bags and sky high heels, all of which added color to this unbridled editorial.

Is this editorial using provocative appeal as a sports promotional strategy, or is it using sports to have an excuse for topless eye candy? Either way, these photos will turn heads. Stats for Suggestively Sweaty Editorials Trending: Older & Warm
Research: 4,957 clicks in 172 w
Interest: 1.7 minutes
Concept: Sexy Gym Fashion Editorial
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: sports star record covers, street cyborg catalogs, and sinister beauty pageant editorials.