'Chocolate Fling' Is The First Candy Bar From MARS in 20 Years

By: Going Like Sixty - Published: Apr 2, 2009 • References: csnews
You know what’s selling well in the recession? Luxury candy. Cadbury, Hershey’s and Nestle are all reporting strong sales, inspiring Mars to introduce the Chocolate Fling, a new candy bar, and their first in 20 years!

The marketing campaign plays off the name, with a tag line reading, "naughty, but not that naughty."

The print ads for the Mars Chocolate Fling include pink type on a black background to continue the flirtatious tone, with headlines like "Pleasure yourself," "Your boyfriend doesn’t need to know" and "Try it in public." Stats for Flirtatious Candy Trending: Older & Warm
Research: 7,731 clicks in 372 w
Interest: > 3 minutes
Concept: Flirtatious Candy
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: fair trade chocolate, crazy easter candy creations, and provocative chocolate ads.