Most people avoid talking about death as much as possible, but the people behind MySendOff.com are not most people. Mysendoff.com is a social networking site which looks to encourage people to plan their sendoff wishes prior to kicking the proverbial bucket and assuming room temperature. In fact, they're so behind the importance of planning one's sendoff wishes that their site is composed of a plethora of articles relating to death, dying and the funeral industry.
You might think it to be simply a blog site, but it doesn't end there. Amongst the multitude of articles ranging from celebrity deaths, to the legalities of funerals, MySendOff also gives members an opportunity to fill out their very own sendoff wish list and further send it to six family members and friends known as cyber pallbearers.
Stats for Pre-Perish Request Sites
Trending: Older & Mild
Research: 646 clicks in 235 w
Interest: > 3 minutes
Related: 47 examples / 36 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: punk rock funerals, 21 creative burials, and 15 cemetery crazes.
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