MySendOff is a Rather Unconventional Take on Social Networking

By: Gavin Williams - Published: Oct 28, 2011 • References: mysendoff & youtube
Most people avoid talking about death as much as possible, but the people behind are not most people. is a social networking site which looks to encourage people to plan their sendoff wishes prior to kicking the proverbial bucket and assuming room temperature. In fact, they're so behind the importance of planning one's sendoff wishes that their site is composed of a plethora of articles relating to death, dying and the funeral industry.

You might think it to be simply a blog site, but it doesn't end there. Amongst the multitude of articles ranging from celebrity deaths, to the legalities of funerals, MySendOff also gives members an opportunity to fill out their very own sendoff wish list and further send it to six family members and friends known as cyber pallbearers. Stats for Pre-Perish Request Sites Trending: Older & Mild
Research: 646 clicks in 238 w
Interest: > 3 minutes
Concept: Sendoff
Related: 47 examples / 36 photos
Segment: Neutral, 12-55+
Comparison Set: 17 similar articles, including: punk rock funerals, 21 creative burials, and 15 cemetery crazes.