Shocking. A Japanese designer is getting a lot of coverage over its latest advertising campaign: portraying its designer bags as barf. You laugh, but they're getting international publicity.
Implications - Using shockvertising is definitely a show-stopping way for a business' promoted item to get noticed. Shockvertising can be a tricky task because often times it can easily get taken too far and viewers become disgusted, upset and completely put-off by the advertisement. The featured ad is a good example of using shockvertising not only in a way that captures attention, but is also smart and makes sense. The pitch has a creative tagline that fits the advertisement and the product perfectly.
Stats for Self-Deprecating Advertising
Trending: Older & Warm
Research: 8,133 clicks in 531 w
Interest: 4 minutes
Concept: Self-Deprecating Advertising
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: automated indoor garden kits, waterproof circular lenses, and furniture store recycling programs.
More Stats +/-
Waterproof Circular Lenses
Automated Indoor Garden Kits
Furniture Store Recycling Programs
Taco Mask Snapchat Lenses
Snapchat Recruitment Campaigns