Shocking. A Japanese designer is getting a lot of coverage over its latest advertising campaign: portraying its designer bags as barf. You laugh, but they're getting international publicity.
Implications - Using shockvertising is definitely a show-stopping way for a business' promoted item to get noticed. Shockvertising can be a tricky task because often times it can easily get taken too far and viewers become disgusted, upset and completely put-off by the advertisement. The featured ad is a good example of using shockvertising not only in a way that captures attention, but is also smart and makes sense. The pitch has a creative tagline that fits the advertisement and the product perfectly.
Stats for Self-Deprecating Advertising
Trending: Older & Warm
Research: 8,131 clicks in 526 w
Interest: 4 minutes
Concept: Self-Deprecating Advertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: dazed couture editorials, magnetic modular lighting, and top 100 design ideas in april.
More Stats +/-
Magnetic Modular Lighting
Dazed Couture Editorials
Top 100 Design Ideas in April
Hilarious Honest Logos
Birdcage Lamp Speakers