Trend Hunter already covered Scarlett Johansson's anti-Marilyn Monroe photo shoot for Vogue Paris, but these stunning photographs of Scarlett were too enticing to resist a follow-up.
My favorite picture in 'L'Anti Marilyn' shows Scarlett Johansson posing with her glossy, newly auburn tresses in a golden cone-boob bra and vintage-style pinup shorts.
Implications - Combining contemporary celebrities with retro aesthetics (or retro celebrity influences) is a fantastic way for companies to rekindle the aesthetic influences of the past for modern consumers. Photoshoots like this tap into the nostalgia of older viewers while igniting a newfound appreciation in younger ones, and thus appeal to a broad range of consumers from across the spectrum.
Why This Trend Is Growing
- Retro Celebrity Influences
- Combining contemporary celebrities with retro aesthetics is a great way for companies to appeal to a broad range of consumers from across the spectrum.
- Nostalgic Aesthetics
- Companies can rekindle the aesthetic influences of the past for modern consumers by incorporating retro aesthetics into their products and marketing.
- Vintage-style Pinup
- The popularity of vintage-style pinup fashion is on the rise, presenting opportunities for companies to capitalize on this trend.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate retro aesthetics into its designs and marketing, capitalizing on the popularity of vintage style.
- Beauty
- Beauty companies can offer unique hair and makeup products that allow consumers to achieve looks inspired by retro celebrity influences.
- Advertising
- Advertising agencies can create marketing campaigns that incorporate vintage-inspired aesthetics and appeal to a broad range of consumers.
