Savage X Fenty got its start sharing highly inclusive lingerie and now the brand by Rihanna is bringing that same level of style and inclusiveness to the sportswear category with Savage X Fenty Sport. The athleisure styles include designs like leggings, jumpsuits, sports bras and bodysuits that fuse performance features with a provocative edge.
To introduce this new Savage X Fenty Sport collection to the world, the SXF brand debuted a campaign featuring people of all shapes and sizes performing physical feats like carrying a car or walking on a treadmill en pointe. The spirit of the campaign tells the story of what sets the brand, and the consumers who can't get enough of it, apart.
Why This Trend Is Growing
- Inclusive Athleisure
- By creating inclusive sportswear, businesses can tap into a diverse and underserved audience.
- Provacative Performance
- Integrating edgy design elements and provocative features within sportswear can attract consumers seeking unique athleticwear.
- Body Positivity Athletic Campaigns
- Marketing campaigns featuring a variety of body types and abilities can promote inclusivity and resonate with consumers seeking authentic representation.
Industries Being Reshaped
- Athletic Apparel
- Designing athletic apparel that blends performance with provocative design elements can attract a diverse consumer base.
- Marketing and Advertising
- Companies can create marketing campaigns highlighting body positivity and inclusivity to resonate with consumers seeking authentic representation and inclusivity.
- Fashion and Beauty
- Fashion and beauty brands can expand into the athleisure market by creating inclusive and provocative sportswear collections.
