These sporty outfits by Saskia De Brauw for H&M Magazine Fall 2012 will make you want to hit the gym. Saskia De Brauw is captured by photographer Lachlan Bailey in a gymnasium working her arms and core wearing lingerie, sweater cover-ups and elegant jewelry.
This editorial entitled ‘Let’s Get Physical’ urges H&M shoppers to load up on their exercise attire and work up a sweat. From sensual and lacy lingerie to knit sweaters, this editorial mixes a fierce workout with sensual garments. This combination gives the upcoming H&M campaign a sultry yet badass vibe.
Lachlan Bailey is a fashion and portrait photographer from New York who captures photos focusing on color, light and beauty. Since 2004, he has branched off on his own, and has photographed for numerous influential magazines around the world.
Key Themes Behind This Trend
- Athletic Lingerie
- Opportunities for lingerie brands to combine performance and style in their designs for sporty outfits.
- Fashionable Workout Wear
- Opportunities for fashion brands to cater to fitness enthusiasts by creating stylish yet functional workout clothing.
- Sensual Fitness Campaigns
- Opportunities for fitness campaigns to use sensual imagery as a way to appeal to customers and create a unique brand image.
Where This Applies
- Lingerie
- Lingerie brands can innovate by designing performance and style in their sporty outfits creating a new line of products.
- Fashion
- Fashion brands can capitalize on the growing fitness industry by creating stylish yet functional workout clothing which introduces a new customer segment.
- Fitness
- Fitness campaigns can embrace a sensual image to attract customers and create a unique brand image for their products and offerings.
