The 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial has been selected will air during one of the game breaks. Chevrolet followed Doritos' idea of making fan-made commercial contests and this year's selection is a hoot.
Graduation day has finally come for one lucky youngster and he is ecstatic about the yellow sports car his parents have bought him. He is so excited that he doesn't seem to realize that his parents didn't get him a car but a mini-fridge instead. He jumps for joy and is so high on energy that he marries his girlfriend. Sadly, the car's real owner drives off leaving the graduate confused and scared.
The lesson to be learned from the "Route 66" Super Bowl commercial is that if you get someone a gift, make sure something much better is right behind it.
What Makes This Trend Stand Out
- Crowdsourced Commercial Contests
- Chevrolet followed Doritos' idea of making fan-made commercial contests.
- Marketing to Millennials
- The ad targets young people who are graduating from college.
- Humorous Marketing Campaigns
- This ad is light-hearted, funny, and memorable.
Sectors Adopting This
- Automotive
- The commercial highlights a Chevrolet sports car.
- Consumer Goods
- The graduate receives a mini-fridge as a gift.
- Advertising & Marketing
- Chevrolet's clever use of crowdsourced commercials and humorous tone is a potential disruptor in the industry.
