These new ads for the Romanian International Marathon show you that you don’t always have to run a marathon for a good cause, you can also run it to escape and get a way from your crazy life.
What kind of situations? The female runner is shown sprinting off a limousine with a fat old pig inside it. While the male runner is shown running away for his sanity away from an office full of mad men.
Created by Saatchi & Saatchi Bucharest, the campaign uses a tagline with the double meaning, "What are you running for/from?"
If you have something to run away from (who doesn’t?), and you’re in Romania (who is!), you can participate in the marathon on October 12, 2008.
Stats for Fleeing as Advertising
Trending: Older & Chilly
Research: 2,719 clicks in 399 w
Interest: 4 minutes
Concept: Fleeing As Advertising
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Segment: Neutral, 18-35
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Fleeing as Advertising
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