Surreal World Illustrations
Rob Sato is a California-based artist who specializes in drawing surrealist environments. In particular, his illustrations titled 'Unearthing' have streets and nature weaving in upon themselves -- so much so that audiences can't discern which way is up or down. The complexity and mind-boggling qualities of Rob Sato's pieces truly make him stand out from his contemporaries.
Implications - Consumers are attracted to surrealist imagery because they give consumers a euphoric sense of escapism. Consumers use this euphoria as a source of tension relief. Corporations may capitalize on consumer desire for euphoria and utilize surrealistic imagery in their promotional campaigns.