Urging Men to Speak Out on Domestic Abuse

By: Ayman - Published: May 25, 2009 • References: adsoftheworld
These PSA ads by Rhode Island Coalition Against Domestic Violence urge men to speak out about this important social issue.

Images of pieces of meat and a punching bag dressed as a woman are coupled with the copy, "It’s not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man’s voice is an effective way to change demeaning societal attitudes towards women."

The ads were created by Bilinki & Groggins, Providence, USA with photography by Michael Indresano, art direction by Tim Needham, copy by Kevin Acciaioli, and creative direction by Kevin Acciaioli and Tim Needham. Stats for Women as Pieces of Meat Trending: Older & Average
Research: 11,042 clicks in 365 w
Interest: 4 minutes
Concept: Women As Pieces Of Meat
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: hitting with words, visually disturbing psas, and fake editorials for awareness.