Giant Pencil Crayon Installations

Reverse City by Pascale Marthine Tayou Depicts a Colorful World

Reverse City is a fun art installation that revolves around giant pencil crayons suspended upside down from a steel frame on a large wooden structure. Part of one of the world's largest international art festivals, Echigo-Tsumari, Reverse City resides outdoors in a mountainous region in Japan about two hours outside of Tokyo.

Created by Cameroon-born artist Pascale Marthine Tayou, the Reverse City art installation may seem like a simple and playful art project, but it holds more meaning than the writing tools initially symbolize. On each color pencil, the name of a country is etched into it, making Reverse City a colorful index of the world. More than that, viewers standing beneath it will feel both awed and threatened by the sharp points staring down at them.

Giant Pencil Crayon Installations
Opportunity for creating large-scale interactive art installations using unconventional materials.
Colorful World Representations
Potential for incorporating diverse cultural elements in artistic projects to celebrate global diversity.
Outdoor Art Festivals
Growing trend of organizing large-scale art festivals in scenic natural settings.

Industries Being Reshaped

Art
Exploring new mediums and materials for creating innovative and thought-provoking artworks.
Tourism
Opportunity to attract tourists and visitors to art installations in remote or unconventional locations.
Event Planning
Demand for organizing and managing unique and engaging art festivals in outdoor venues.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 78%
Freshness 8%