The Red Mountain Guitars Campaign is Handmade to Fit All
Meghan Young — March 6, 2012 — Marketing
References: lewiscommunications & ibelieveinadv
There are a few things out there that should be made to feel as though they were an extension of a person's body, and the Red Mountain Guitars campaign shows that this company's instruments are just that. The tag line, "Handmade to fit you perfectly," is illustrated through a guitar case that has been shaped like three different singers.
Conceived and executed by Lewis Communications, an ad agency based in Birmingham, Alabama, United States, the Red Mountain Guitars campaign incorporates various music styles as well in order to show that their guitars are made to played by anyone and everyone. From Western singers to rockers, these instruments would be ideal for all.
The Red Mountain Guitars campaign was art directed by Ryan Gernenz and photographed by Jeff Williams.
Conceived and executed by Lewis Communications, an ad agency based in Birmingham, Alabama, United States, the Red Mountain Guitars campaign incorporates various music styles as well in order to show that their guitars are made to played by anyone and everyone. From Western singers to rockers, these instruments would be ideal for all.
The Red Mountain Guitars campaign was art directed by Ryan Gernenz and photographed by Jeff Williams.
Trend Themes
1. Handmade Instrument Cases - Opportunities for companies to create personalized and unique cases for various musical instruments to enhance the user experience and add a touch of personalization.
2. Music Industry Diversity - Opportunities for music companies to showcase their instruments being played by diverse individuals across various genres to promote inclusivity and accessibility.
3. Body-fitted Instrument Design - Opportunities for companies to design and create instruments that feel like a natural extension of the musician's body, enhancing the playing experience and improving musical performance.
Industry Implications
1. Musical Instruments Manufacturing - Companies in the musical instrument industry could benefit from investing in the creation of personalized, body-fitted instruments to enhance user satisfaction.
2. Music Equipment Accessories - Companies that specialize in accessories for musical instruments could expand their product offering to create unique, handmade cases personalized to fit various instruments.
3. Advertising and Marketing - Marketing and advertising agencies can explore innovative approaches such as the Red Mountain Guitars campaign to promote inclusivity and showcase the various benefits of different products and services.
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