Billboards Recycled into Birdhouses

By: Bamboo Magazine - Published: Apr 18, 2007   Updated: Apr 19 2011 • References: bomdesign.nl
The Billbird house is, as you may have guessed, a birdhouse made from a billboard. Stylish and eco-friendly, even the hardware is green - it's reclaimed (previously used.) The Billbird retails for approximately 90 euros.

Implications - When a product is made from upcycled materials, it automatically has a unique selling point that the increasing amount of green consumers will appreciate. This, combined with a pleasant, clean aesthetic, will make a product truly irresistible. It simply isn't enough to have one element or another any more, prompting companies to combine the two and make a product that would still be attractive if it weren't pretty or eco-friendly. Stats for Billbirdhouse Trending: Older & Mild
Research: 6,435 clicks in 475 w
Interest: 4 minutes
Concept: Billbirdhouse
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: wallet-sized smartphone chargers, floating swimming pools, and father's day food tours.