The Billbird house is, as you may have guessed, a birdhouse made from a billboard. Stylish and eco-friendly, even the hardware is green - it's reclaimed (previously used.) The Billbird retails for approximately 90 euros.
Implications - When a product is made from upcycled materials, it automatically has a unique selling point that the increasing amount of green consumers will appreciate. This, combined with a pleasant, clean aesthetic, will make a product truly irresistible. It simply isn't enough to have one element or another any more, prompting companies to combine the two and make a product that would still be attractive if it weren't pretty or eco-friendly.
Stats for Billbirdhouse
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Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: wallet-sized smartphone chargers, floating swimming pools, and father's day food tours.
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