Tracksmith Launches Its New High-Tech 'Rain Collection'
Niko Pajkovic — May 21, 2022 — Lifestyle
References: tracksmith & acquiremag
Indie running company Tracksmith has officially unveiled its new 'Rain Collection,' a concise ensemble of high-performance running apparel designed especially for rainy-day runs.
The collection's two standout pieces include the Rain Jacket and Rain Shorts, both of which feature a super-lightweight material that is made from fluorocarbon-free Japanese fabric. In addition, the Rain Jacket comes equipped with back and front ventilation, which has been designed to increase airflow mid-run to help athletes stay dry and comfortable. Meanwhile, the Rain Shorts boast a nonrestrictive fit and feature laser-cut and bonded hemwork, meaning they will not chafe or irritate the skin.
For those interested, the entire Tracksmith 'Rain Collection' is now available to purchase on the brand's website.
Image Credit: Tracksmith
The collection's two standout pieces include the Rain Jacket and Rain Shorts, both of which feature a super-lightweight material that is made from fluorocarbon-free Japanese fabric. In addition, the Rain Jacket comes equipped with back and front ventilation, which has been designed to increase airflow mid-run to help athletes stay dry and comfortable. Meanwhile, the Rain Shorts boast a nonrestrictive fit and feature laser-cut and bonded hemwork, meaning they will not chafe or irritate the skin.
For those interested, the entire Tracksmith 'Rain Collection' is now available to purchase on the brand's website.
Image Credit: Tracksmith
Trend Themes
1. Rain-ready Running Apparel - The trend towards high-performance, rain-resistant running apparel is growing rapidly, creating opportunities for companies to innovate in this space.
2. Fluorocarbon-free Materials - The use of fluorocarbon-free materials in athletic apparel is gaining popularity, with potential for innovation in the development of environmentally-friendly synthetic fabrics.
3. Ventilated Running Gear - The incorporation of strategic ventilation in running apparel is becoming increasingly important, offering opportunities for companies to incorporate smart designs that improve comfort and performance.
Industry Implications
1. Athletic Apparel - The athletic apparel industry is being disrupted by innovative companies like Tracksmith who are offering high-tech, specialized running gear for diverse weather conditions.
2. Environmental Retail - As more consumers are concerned about the environmental impact of their purchasing decisions, there is an opportunity for retailers to cater to these demands by offering sustainably-made products like Tracksmith's fluorocarbon-free Rain Collection.
3. Sporting Goods - The sporting goods industry is evolving to include more sophisticated and specialized products like Tracksmith's Rain Collection, which offer unique features and improved performance for athletes of all levels.
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