RadioShack's 'Beats Pill' Ad Shows Models at Their Raunchiest

By: Amanda Greer - Published: • References: youtube & adweek
The new video campaign from RadioShack for their 'Beats Pill' product, which are essentially powerful pill-shaped speakers, is a bit shocking at first. The video, which emulates the Robin Thicke 'Blurred Lines' music video released in April features scantily clad models dancing around in plastic wrap outfits while holding the Beats Pill speakers in suggestive ways.

The speakers themselves are a bit phallic-looking, leading to some funny gags by the models throughout the ad. They pose with the speakers in hot dog buns, use them as weights, and otherwise make their joke crystal clear to the viewer.

As part of the ad campaign, RadioShack is highlighting a promotion that offers a remix of Thicke's 'Blurred Lines' with any purchase of a Beats by Dr. Dre product, including the Beats Pill.

This raunchy RadioShack ad is sure to amass millions of views on YouTube -- and quickly. Stats for Phallic Ad Campaigns Trending: Older & Buzzing
Traction: 4,549 clicks in 80 w
Interest: > 3 minutes
Concept: Radioshack Beats Pill
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: phallic produce viral videos, comical cyclist commercials, and inappropriate pipe posters.