Nineteens CEOs got together to write the 'Rabbit or Roadkill' book about a company's need for agility, reinvention and quickness; fittingly, it only took them three hours time to do it. They even had time to squeeze in dinner.
The pace of the world today is quick-moving and information on the Internet must be relayed in the most succinct ways possible or the reader will get bored. To keep with this philosophy, the book contains 19 chapters of bite-sized pieces of wisdom about the importance of conceiving an idea, bringing it to life and then reacting quickly to its results to make changes. It is safe to say that the production of the book was completed in the most appropriate manner. Hyper Island, the digital education group that brought the CEOs together to write 'Rabbit or Roadkill: 19 Agency CEO's Write the Book on Speed,' is hoping to publish other 'Write the Book on It' titles -- all in the same lightning fashion. They also want to bring the process to Cannes to hold workshops about the exciting procedure.
Though unconventional, this project raises valid points about how too many tasks are treated as precious things that take untold amounts of time to complete. Pushing the envelope on creativity, this group is changing is the paradigm on caution and idea execution.
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