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OTC ‘Lady Guard' Halts Urination

By: Going Like Sixty - Published:   Updated: Apr 6 2011 • References: hc.kowa.co.jp & letsjapan.markmode
Aside from the birth control pill, this new pill from Kowa Company may be the most liberating ever for a woman. The Lady Guard helps women get rid of the urge to pee when it would be inconvenient for them to do so.

Kowa Company cites the Lady Guard as beneficial for long trips, restful nights and stressful work weeks.

Implications - Unfortunately the modern consumer lives in a world that is increasingly demanding and fast-paced. Products that cut down on the things that interfere with their busy schedules can become surprisingly popular. Although the health benefits of a product like this have yet to be confirmed, there is no doubt that many people will find something along these lines more than appealing. Stats for Anti-Pee Pills Trending: Older & Warm
Traction: 10,102 clicks in 328 w
Interest: > 3 minutes
Concept: Anti-Pee Pills
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: vending machine for prescription drugs, video games as prescription drug marketing, and over-the-counter ecstasy.