Constructing Alarm Setters

Puzzle Clock Encourages Users to Play with Time

The new Puzzle Clock from bitplay INC. may look like a toy of some sort, but it is in fact an alarm clock; it just functions in a very unconventional way.

Upon first glance, the Puzzle Clock doesn't even seem like it tells time; the fact is, it doesn't. How? Why? Well, the clock acts as an alarm; the user needs only to take the individual wooden pieces and construct the time on the wooden box. So if 6am is the time to be set, then the pieces must be arranged as 0600. Since there's no AM/PM indicator, you must understand the 24-hour clock in order to make the distinction.

The Puzzle Clock is an interesting concept that's simple, but clever at the same time.

Unconventional Alarm Clocks
An opportunity for disruptive innovation in reimagining the traditional alarm clock design and functionality.
Interactive Time Display
An opportunity for disruptive innovation in creating clocks that require user interaction to display the time.
Educational Alarm Clocks
An opportunity for disruptive innovation in combining learning and functionality in alarm clock designs.

Who This Affects Most

Home Decor
An opportunity for disruptive innovation in creating unique and interactive alarm clocks for the home decor industry.
Education
An opportunity for disruptive innovation in developing educational alarm clocks for the education industry.
Electronics
An opportunity for disruptive innovation in introducing interactive and unconventional alarm clocks to the electronics industry.
SCORE
0.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 5%
Activity 6%
Freshness 8%