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Projected Clothes Edit
Puma Uses Models in Underwear For L.I.F.T Ads

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Projected Clothes
Puma Uses Models in Underwear For L.I.F.T Ads
Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) 2
Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) 3
Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) 4
Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) 5
Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) 6
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Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY)
Puma Uses Models in Underwear For L.I.F.T Ads
 Published: May 9, 09
Comments: 1 Views: 3,366

We’ve seen the fancy Puma L.I.F.T light projection commercial and here we bring you the complementary print campaign.

Puma showcases the ultra lightweight feature of its L.I.F.T shoe which weighs 173 grams only. How does it do that? By having the model wear the shoes with only their underwear. The rest of the clothes is created via an illusion with light-injection.

See the before and after light-injection shots in images 6 and 7. Pretty sweet.

The ads were photographed by Nadav Kander for ad agency Droga5 and feature models Ben Freeland, Cameron Bailey and others. (homotography.blogspot)

References:  lift.puma, homotography.blogspot

Filed In:  fashion,  marketing,  print,  shoes






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FOUR WAYS TO REACT: vote, favorite, add more examples of Projected Clothes or comment about Puma Uses Models in Underwear For L.I.F.T Ads.

Ayman Helweh on May 9, 09  2,236 Trends   2,641 Comments
This would be a cool way to try outfits at a store without actually putting them on. If the fitting room has this projections you can just stand and tray different outfits and colors to see how they look.
Ayman Helweh on May 9, 09  2,236 Trends   2,641 Comments 0


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Projected Clothes