PUMA and Diamond Supply previously worked together to drop their first collaborative range in January earlier this year. The second collection by the sportswear label and streetwear brand see more sneakers, apparel and accessories. This time, the two labels focused on more futuristic elements with progressive materials, styling and silhouettes. The progressive materials include mesh, woven jacquard and knits that are paired with streetwear styles.
The 'Drop 2' range envisions a concept of futuristic skate and streetwear, seeing elevated iterations of Drop 1's signature court silhouettes, Clyde Sock Lo and a brand-new slip-on, zip-up Abyss sneaker. The apparel selection features comfortable t-shirts, track tops and matching track pants.
The collaborative collection by PUMA and Diamond Supply will be available beginning June 9th online, at PUMA store locations and select retailers globally.
Key Themes Behind This Trend
- Progressive Materials in Skate Culture-infused Streetwear
- The use of materials such as mesh, woven jacquard and knits in streetwear is creating new disruptive innovation opportunities in fashion and apparel industry.
- Futuristic Skate and Streetwear
- The concept of futuristic skate and streetwear is a growing trend that continues to offer innovative opportunities for fashion and apparel designers.
- Collaborations Between Sportswear and Streetwear Brands
- Collaborations between sportswear and streetwear brands for limited edition collections is becoming a common trend in fashion and apparel industry.
Where This Applies
- Fashion and Apparel Industry
- Fashion and apparel industry can leverage the use of progressive materials and futuristic elements in creating innovative collections for the market.
- Sportswear Industry
- Sportswear industry can benefit from collaborations with streetwear brands to create limited edition collections that cater to the consumer demand for unique and trendy wear.
- Streetwear Industry
- Streetwear industry can continue to offer innovative opportunities by incorporating futuristic elements and materials into their designs and by collaborating with sportswear brands to expand their reach in the market.
