In 2025, health-conscious individuals who made gut health-related resolutions desire solutions that are as effective as they are great-tasting, and Preme is introducing daily supplements in delicious formats like hot cocoa and kiwi lemonade.
The brand's gut health support products are packed with electrolytes, trace minerals, gentle prebiotic fiber, collagen peptides and other beneficial ingredients like hyaluronic acid, apple cider vinegar, marshmallow root and milk thistle. Alongside these flavorful daily supplements, the brand is also preparing to launch an unflavored gentle prebiotic to support its community.
Up until now, Preme has been known for its dessert-like puddings with gentle prebiotics and with the start of a new year, the brand is focusing its efforts on a shelf-stable product to better scale its mission and impact.
Why This Trend Is Growing
- Flavorful Gut Health Solutions
- Consumers are seeking supplement options that combine wellness benefits with enjoyable flavors, transforming gut health into a pleasurable experience.
- Multi-functional Supplements
- The combination of ingredients like electrolytes and prebiotics cater to diverse health needs, appealing to consumers interested in holistic well-being solutions.
- Innovative Prebiotic Formats
- Brands are exploring new forms for delivering prebiotics, such as powders and drinks, making gut health support more accessible throughout the day.
Industries Being Reshaped
- Functional Beverage Industry
- This sector is rapidly evolving with the integration of health-enhancing ingredients into everyday drinks, offering new ventures for flavor and health innovation.
- Nutraceuticals Market
- As consumers increasingly focus on health resilience, the nutraceuticals market is poised for growth by incorporating multifunctional, taste-driven products.
- Health-conscious Food and Beverage
- There's a rising demand for foods and beverages that support specific health goals, encouraging the industry to craft products that are both nutritious and delicious.
