A Vending Machine Serves Up More than Soda

By: Ryan Hinkson - Published: Jan 14, 2010 • References: adweek.blogs & adland
The only thing out of the ordinary that ever happens on a trip to the vending machine is that the stupid thing takes your money and refuses to drop your drink. Well, the college students in this ad may beg to differ.

The pop machine shown instantly becomes the most popular thing on campus as it starts to give out much more than what was paid for. The magical vending machine starts by giving out extra bottles of pop, then various other goodies like a bouquet of flowers and an enormous submarine sandwich. This fairy pop machine is part of Coke’s ‘Open Happiness’ campaign. Stats for Flowering Pop Machines Trending: Older & Average
Research: 102,780 clicks in 331 w
Interest: > 3 minutes
Concept: Flowering Pop Machines
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: hd vending machines, 32 coca-cola innovations, and 23 unique coke bottles.