The Cool Gardener's Products Appeal to Millennials & Fexitarians
Laura McQuarrie — June 28, 2019 — Lifestyle
References: thecoolgardener.co.nz & packagingoftheworld
New Zealand's The Cool Gardener produces nutritious and easy-to-enjoy plant-based meals that appeal to those who are vegan, vegetarian, flexitarian, dairy-free, gluten-free or anything in between. The brand worked with Curious Design to create an identity that would specifically appeal to flexitarian and Millennial foodies who are aware of the latest and greatest products.
The locally sourced vegetable ingredients are grown and harvested with care and then snap frozen, which is referenced with the use of the word "cool" in the brand's name. The product packaging boasts panels that showcase the families involved in the making of the products and even their own perspectives on food.
Some of the most interesting products offered by The Cool Gardener include its gluten-free Beetroot Patties with dairy-free feta, Cauliflower Schnitzel and Kumara Chips.
The locally sourced vegetable ingredients are grown and harvested with care and then snap frozen, which is referenced with the use of the word "cool" in the brand's name. The product packaging boasts panels that showcase the families involved in the making of the products and even their own perspectives on food.
Some of the most interesting products offered by The Cool Gardener include its gluten-free Beetroot Patties with dairy-free feta, Cauliflower Schnitzel and Kumara Chips.
Trend Themes
1. Snap-frozen Plant-based Meals - Disruptive Innovation Opportunity: Develop new packaging technology to improve the quality and freshness of snap-frozen plant-based meals.
2. Millennial Foodies - Disruptive Innovation Opportunity: Create innovative plant-based meal options that cater to the preferences and taste of Millennial foodies.
3. Flexitarian Diet - Disruptive Innovation Opportunity: Develop customizable plant-based meal plans for flexitarians that offer a variety of options to suit their needs.
Industry Implications
1. Food Packaging Industry - Disruptive Innovation Opportunity: Develop sustainable packaging solutions for plant-based meals that maintain freshness and quality during frozen storage.
2. Plant-based Food Industry - Disruptive Innovation Opportunity: Introduce unique and flavorful plant-based meal options to cater to the growing demand from flexitarians and Millennials.
3. Meal Delivery Services - Disruptive Innovation Opportunity: Create convenient and customizable meal delivery services for plant-based meals, targeting flexitarians and health-conscious individuals.
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