Stately Material Spreads

Pizzo, Pelle, PVC by Marco Pietracupa Flaunts Fabulous Fabrics

The moment a urinal entered a gallery, other expressive realms adopted low art into luxury, as does Pizzo, Pelle, PVC by Marco Pietracupa.

The elegant editorial is set within an old European estate, complete with grandiose architectural accents and magnificent manicured gardens. Ilvie Wittek is suits her sumptuous surroundings with grace, but a closer look reveals that her outfit is less traditional than the property in which she stands.

The title of this glamorous photographic collection translates to "Lace, Leather, PVC," suggesting a fabric palette of intricate embroidered detailing and man-made materials. Incredibly the transparent plastics present within the white wardrobe of the graceful subject complement her outfits impeccably. Pizzo, Pelle, PVC by Marco Pietracupa is by many means a series of unconventional compositions, but the D la Repubblica editorial exudes such a classic sophistication.

Low Art Into Luxury
There is an opportunity to explore how low art can be adopted into luxury in other industries beyond fashion.
Intricate Embroidery and Man-made Materials
There is an opportunity to experiment with the combination of intricate embroidery and man-made materials in the fashion industry.
Transparent Plastics in Fashion
There is an opportunity to incorporate transparent plastics into fashion designs in innovative ways.

Where This Applies

Art
There is an opportunity to explore how low art can be incorporated into luxury art pieces.
Interior Design
There is potential for designers to experiment with the combination of intricate embroidery and man-made materials in luxury faux upholstery and decor.
Automotive
There is an opportunity to incorporate transparent plastics into car interiors and exterior designs in a way that enhances both the aesthetic and function of the vehicle.
SCORE
3.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 31%
Freshness 8%