The Pizza Hut THE EDGE pizza is back on the menu at participating locations to offer patrons a nostalgic trip down memory lane that doesn't skimp when it comes to premium flavor. The pizza, which was originally launched in 1997, features the brand's Thin 'N Crispy dough that becomes cracker-thin when backed before being cut into 16 square pieces. The pizza features no crust as the name suggests, and comes in four varieties to choose from including The Ultimate, The Carnivore, The Vegetarian and Pepperoni Lover's.
The Pizza Hut THE EDGE pizza is priced at $12.99 each and is available for a limited time only. The toppings-heavy pizzas put a strong focus on a range of ingredients instead of the crust to help make them more suited for consumers seeking out more flavor-forward varieties.
Image Credit: Pizza Hut
Key Themes Behind This Trend
- Nostalgia Marketing
- Brands can use nostalgia marketing to reintroduce popular products from the past, attracting consumers who are familiar with the product and may have positive associations with it.
- Ingredient-forward Menus
- Focusing on a range of ingredients instead of crust can help brands make their products more appealing to consumers seeking out flavor-forward varieties.
- Limited Time Offerings (ltos)
- By offering limited time offerings, brands can create a sense of urgency and encourage consumers to try their products before they are no longer available.
Where This Applies
- Fast Food
- Fast food chains can use nostalgia marketing to reintroduce popular menu items from the past and attract consumers who are familiar with the product.
- Casual Dining
- Casual dining restaurants can focus on ingredient-forward menus to differentiate themselves from fast food chains and appeal to consumers seeking out more upscale dining experiences.
- Pizza Delivery Services
- Pizza delivery services can use limited time offerings to create a sense of urgency and encourage customers to try new products before they are no longer available.
