'Pintester' is a Site Dedicating to Testing Out Tutorials

By: Courtney Scharf - Published: Jul 16, 2012 • References: sonjafoust & pintester
This fail blog, appropriately titled 'Pintester,' is a bold endeavor by romance writer Sonja Foust.

Featuring incredibly detailed recaps of her trials and tribulations encountered while trying out Pinterest DIYs and recipes, this is a hilarious blog with a satirical edge. Incredibly self-deprecating and sarcastic, Foust is a likable writer with a remarkable ability to make the most of her failed attempts at crafting, baking and cooking. The blog has gained an impressive following thus far, and even has several sponsors to keep the project going. An honest and unpolished innovation inspired by Pinterest comes across as very refreshing, and is a welcomed move away from perfectly polished aspirational blogs.

Clever, amusing and making Internet users feel a little bit better about their crafting skills, this is a much-needed dose of honesty to the blogosphere. Stats for DIY Fail Blogs Trending: Older & Average
Research: 4,266 clicks in 201 w
Interest: 2.8 minutes
Concept: Pintester
Related: 108 examples / 83 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: model perspective blogs, childhood fail blogs, and positive spin blogs.