Old J x Tubby Tom’s Pineapple Honey Glaze is Here for Summer
Michael Hemsworth — May 21, 2025 — Lifestyle
References: oldjspicedrum & retailtimes
The Old J x Tubby Tom’s Pineapple Honey Glaze has been created in collaboration between the brands as a bold cooking sauce product perfect for elevating an array of fare this grilling season.
The product is crafted with a premium base of honey, Caribbean spices and honey with real Old J Spiced Rum in the mix to incorporate a rich, authentic flavor into every bite. The product thus boasts a sweet, sticky format that's crafted in small batches to ensure the utmost attention to quality. The product will be offered as part of a 12-week on-trade activation through the summer alongside a limited retail release.
Founder of Tubby Tonms Tom Hughes spoke on the Old J x Tubby Tom’s Pineapple Honey Glaze saying, "This is a true flavour bomb – bold, tropical, sweet, sticky, spicy and completely addictive. We’ve always been about having fun with flavour, so teaming up with Old J – a brand that gets that – just made total sense.”
The product is crafted with a premium base of honey, Caribbean spices and honey with real Old J Spiced Rum in the mix to incorporate a rich, authentic flavor into every bite. The product thus boasts a sweet, sticky format that's crafted in small batches to ensure the utmost attention to quality. The product will be offered as part of a 12-week on-trade activation through the summer alongside a limited retail release.
Founder of Tubby Tonms Tom Hughes spoke on the Old J x Tubby Tom’s Pineapple Honey Glaze saying, "This is a true flavour bomb – bold, tropical, sweet, sticky, spicy and completely addictive. We’ve always been about having fun with flavour, so teaming up with Old J – a brand that gets that – just made total sense.”
Trend Themes
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Alcohol-infused Culinary Products — Culinary innovations incorporating alcohol, like rum-infused glazes, can create unique flavor experiences that attract adventurous consumers.
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Artisanal Small-batch Production — Small-batch production methods enhance product quality and can increase consumer perceived value by emphasizing craftsmanship and exclusivity.
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Tropical Flavor Trends — Tropical flavor profiles are gaining popularity, offering new opportunities for products that evoke a sense of exotic, summer experiences.
Industry Implications
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Gourmet Food and Sauces — The gourmet food industry is experiencing a surge in demand for innovative sauces that introduce unique and complex flavor profiles to the culinary world.
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Spirits and Alcoholic Beverages — The spirits industry can harness cross-industry collaborations to expand the appeal of alcohol beyond drinks, venturing into cooking and baking applications.
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Specialty Retail and Pop-up Markets — Specialty retail outlets and seasonal pop-up markets serve as strategic platforms for limited-edition product releases, enhancing product exclusivity and urgency.
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